Including any competing technologies, describe the relevant technologies at a high level. This part should entirely be from the point of view of the target audience. It needs to be stated clearly for easier understanding by the reader. The problem statement is the problem faced by customers that the white paper will address. In this section, define the issue and provide a background discussion. It also helps the customer identify the relevance of the content to them. It discusses the main points that comprise the document. You need to provide enough facts to assure and encourage the reader to continue reading the paper even though it summarizes what the document entails.

Include direct, brief statements of your position to engage the reader. Including the titleРІР‚в„ўs product name is not a good idea as your title should be benefit-oriented, not feature, oriented. You will want a title that will grab attention and communicates the problem you are solving, which is appropriate for your target audience. Most needs of the reader will be met by the hybrid white paper.

Hybrid РІР‚вЂњ It offers something for everyone as it combines the first two styles with a high level of technical detail and product information.

It works best in the later stages of the buying cycle when the reader has adequate knowledge on why he/she needs a solution, wants to know more about a solution, and whether it will be a good fit. Technology РІР‚вЂњ It is mostly written for a more technical audience as it will detail a particular productРІР‚в„ўs features and benefits.It can work at any point in the sales cycle. Benefits of the business РІР‚вЂњ This type of paper will tell customers how a particular offering or product will benefit them.Types Of A White PaperР”В¬ompanies commonly use the following three types The Decision-making processes of current or prospective customers are influenced by it. Its purpose is to advocate that a particularly given position is preferable or that a particular solution applies to a specific problem. Its goal is to help the reader understand an issue, solve a problem, or decide not to tell the world why people need to buy your product right now. What a white Paper is not?Р”Р„ white paper should contain useful information, but it is not a sales pitch. The white paper has referred to documents used as sales or as a marketing tool in commercial use. White papers are used in politics, business as well as technical fields to help people make decisions. A white paper was designated for public access. The term originated when the government papers were color-coded to indicate distribution.

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